Jimmy, Jesus and Mary have all had the INSA midas touch – now it’s the time of the eat.st collective as a whole to be treated to a bit of that sparkle.
When we first began speaking with King’s Cross about bringing eat.st to King’s Boulevard I knew that we needed some great signage that would reflect what eat.st is about – but also that would signify a departure from tradition and a nod to the future direction of open-air food slinging.
For this task, INSA was the only guy. As soon as we began talking about it we was picking up what I was putting down and then throwing it back even harder. The result – and with plenty of support from King’s Cross – is the following: dozens of separate painted boards that fan out from the King’s Boulevard ivy-clad hoarding, giving a brilliant 3D effect and firmly stamping eat.st’s name on the strip.
Or, as INSA says, we’ve created an incredibly elaborate frame for a blackboard…
We’ll be here for a while and now it’s official. Have a look at the different elements and how they were slotted together – and then come and see the thing in the flesh while you chow!
Choc Star, Bean & Gone and Luardos getting ready to mount.
The first of the blackboard dates. People coming by were asking ‘Is it for bands? Who’s playing?’. Different kind of party, but still a performance.
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