King’s Boulevard gets the eat.st/INSA treatment

25 Oct

Jimmy, Jesus and Mary have all had the INSA midas touch – now it’s the time of the eat.st collective as a whole to be treated to a bit of that sparkle.

When we first began speaking with King’s Cross about bringing eat.st to King’s Boulevard I knew that we needed some great signage that would reflect what eat.st is about – but also that would signify a departure from tradition and a nod to the future direction of open-air food slinging.

For this task, INSA was the only guy. As soon as we began talking about it we was picking up what I was putting down and then throwing it back even harder. The result – and with plenty of support from King’s Cross – is the following: dozens of separate painted boards that fan out from the King’s Boulevard ivy-clad hoarding, giving a brilliant 3D effect and firmly stamping eat.st’s name on the strip.

Or, as INSA says, we’ve created an incredibly elaborate frame for a blackboard…

We’ll be here for a while and now it’s official. Have a look at the different elements and how they were slotted together – and then come and see the thing in the flesh while you chow!

 

Choc Star, Bean & Gone and Luardos getting ready to mount.

 

Sizing up the women.

 

Drilling them on.

 

The first of the blackboard dates. People coming by were asking ‘Is it for bands? Who’s playing?’. Different kind of party, but still a performance.

Me with my mini-Jimmy.

And the final touches. Quiff-o-rama. See you there soon!

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One Response to “King’s Boulevard gets the eat.st/INSA treatment”

  1. Restless Native October 26, 2011 at 9:52 am #

    I am really looking forward to my visit to the smoke next month!
    Have watched AB on the T.V. and Jamie biging up in London last night. No matter what the people say, this country leads the way.
    Cool stuff, Food really is the new Rock and Roll

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