When we first began speaking with King’s Cross about bringing eat.st to King’s Boulevard I knew that we needed some great signage that would reflect what eat.st is about – but also that would signify a departure from tradition and a nod to the future direction of open-air food slinging.
For this task, INSA was the only guy. As soon as we began talking about it we was picking up what I was putting down and then throwing it back even harder. The result – and with plenty of support from King’s Cross – is the following: dozens of separate painted boards that fan out from the King’s Boulevard ivy-clad hoarding, giving a brilliant 3D effect and firmly stamping eat.st’s name on the strip.
Or, as INSA says, we’ve created an incredibly elaborate frame for a blackboard…
We’ll be here for a while and now it’s official. Have a look at the different elements and how they were slotted together – and then come and see the thing in the flesh while you chow!