Back in the ’90s the ybas – Young British Artists – burst into the disused warehouses and streets of Hoxton, firing on new, ‘oppositional and entrepreneurial’ cylinders. Hirst and Emin, Stallabrass and Lucas staged urban interventions that gained them notoriety and a footing in the new British art scene.
Then commercialism came calling, the young guns banked big and a new urban pursuit came to the fore: food. And how it’s spread! All over the land are culinary mavericks tinkering away on out-there ideas – re-imagining the foodscape and bucking the trad. These are the ybfs – the Young British Foodies – and they’re changing the food scene (just as the ybas changed the art scene) from one of usual suspects to one of off-piste upstarts bringing some fire and challenge to the game.
To recognise them, bring them to the fore and make the industry more exciting, Chloe Scott, Lily Jones and Amy Thorne have created the YBF Awards. Categories include Meat, Alcohol, Experiential and, I’m delighted to say, Street Food!
So come on then ravers – what you got? Where are the real movers out there, ready to claim the title? D-day for entry is February 20th – less than three weeks away. All you need to do is write in with a 500 word bio, a 100 word intro to your idea and a few great pics and you could be on your way to scooping the big one.
For entries head to the ybfs website. £1000 to the winner of each category and mad publicity. Also, winner of the Street Food category will instantly become a part of the eat.st crew with a year’s free membership. Hotness!
Here is the Coffee category in the window of Selfridges this winter:
See you on the other side….!